Gymradio

Improve your gym experience and increase your members retention in 2020

It is clear that a better workout experience leads to higher retention. Hospitality is a great example. The hospitality industry is all about experiences that keep retention high. They think about all the aspects of the customers’ journey, including the smell of the shampoo and the music in the lobby.  Have you thought about your music as well? It's quite important.

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What is your in-gym marketing strategy?

Marketing is most of the time focused outside the gym, and most of the budget is spent on member acquisition. And I totally understand why, you need to hit the new members' KPIs. But acquisition is just the beginning of the funnel, not the end, and some of the budget should be spent on engagement and retention.

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Spotify is great, but

We love Spotify. It is the best consumer music app that ever existed. We are using it to find new music literally every day. But there are 5 major gotchas if you are using it at your gym.

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